Crafting User-Centric Experiences

Unlocking insights, transforming digital journeys

About Me
Hi. I am Sonia. 

Welcome to my Research Portfolio!

I’m a UX Researcher based out of the San Francisco Bay Area, dedicated to uncovering user needs & pain points via human centered research methods to enhance digital experiences. I have over 8 years of experience designing & helping impliment solutions that are truly useful & human centered both in the built & the digital spaces. 

Explore my research work on this website.

I am a Mixed Methods Researcher!

96%

Qualitative

90%

Quantitative

Key Competencies

 

Strategic Thinking & Problem Solving

Ability to assess complex situations, pinpoint key issues, and devise proactive solutions using qualitative & quantitative methods.

 

Cross-Functional Collaboration

Proven ability to collaborate across teams, roles, & leadership, aligning efforts toward shared goals & building strong team synergy.

 

Storytelling & Communication

Skilled at presenting research findings & recommendations clearly via visual narratives, boosting stakeholder engagement & clarifying necessary actions for UX improvements.

 

Leadership & Facilitation

Strong leadership capabilities, with an emphasis on guiding discussions, inspiring team members, & driving initiatives to completion.

Creative Problem Solver
Value process & rigor but thrive in a fast paced enviroment, by bringing creative problem solving to the table. 

Types of Research Conducted

1

Strategic

'What to build?"

2

Tactical

"How to build it?"

3

Evaluative

"Did we succeed?"

Featured Research Projects

Studying Unstructured data to generate ML Models

Studying Unstructured data to generate ML Models

Uncovering why & how a database should store and retrieve unstructured data, revealing key insights for the product team.

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2 min read
Enhancing CRM systems with AI

Enhancing CRM systems with AI

Creating an AI tool to increase productivity that assists in using complex tools with fragmented information .

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1 min read
Target Available Market Study

Target Available Market Study

Survey to assess user saturation & growth potential of a data analytics tool.

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2 min read
Developing a 'No Code' Cohort Analysis tool

Developing a 'No Code' Cohort Analysis tool

Studied ways to simplify cohort analysis, making it accessible & efficient for non-analysts.

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1 min read
Google's cross product experiences research .

Google's cross product experiences research .

Uncovering pain point users encounter while using multiple products to complete a task.

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3 min read
Helping launch Android widgets.

Helping launch Android widgets.

Creating new & improved widget designs that are functional for its users.

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2 min read

Testimonials

 ...Sonia has also ensured that the findings from her research have a direct impact on product features. She's presented effectively to the whole team, but also worked closely with specialists to implement changes based on insights from research. Thank you so much Sonia, you've been a great partner and team member! 

Samuel Payne: Head of Creative & Content at Google

 Sonia is an awesome team member equipped with curiosity, resilience and a “get things done” attitude. 

Fatimah Richmond: Sr. UXR Strategist | Google | Strategic Research Programs

 While I managed Sonia she led research on some of the most technically complex projects that there are at Google. These projects had target users that included software engineer, data scientists, as well as other specialized functions and required solving for deeply nuanced needs. Sonia did a great job not only planning & conducting this research but finding ways to incorporate herself into a cross-functional team in which many members did not have previous experience working with user researchers at all. 

Max (Maor) Roytman: Staff UX Researcher Google
  

Contact


 soniab.uxr@gmail.com

  • San Francisco, CA, United States