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User Experience Researcher & Strategist

Hi, I’m Sonia, a Mixed Methods User Experience Researcher & Product Design Strategist. I help founders and product teams cut through the noise, de-risk assumptions, and validate ideas quickly—so they can launch with confidence.
I believe smart product decisions start with users. Let’s ask them first.

Skills
 

Research Planning & Execution

Define the problem at hand. Plan the research approach. Select the right research method.

 

Participant Sourcing & Management

Define participant criteria. Conduct outreach & scheduling. Incentivize participation.

 

Analysis & Communication

Share key insights. Provide clear recommendations. Deliver actionable takeaways.

 

Brainstorming & Problem Solving

Collaborate on ideas in real time. Partner with founders to guide decisions. Recommend next steps to strengthen product.

Featured Projects
Improving Cross Product Journeys & Family Safety On Google
4 min read

Improving Cross Product Journeys & Family Safety On Google

My research led to the launch of Google’s Family Link app, a feature designed to help parents keep their teens safe online.

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Reducing Solopreneur & SMB owner's feelings of isolation while using Quickbooks
3 min read

Reducing Solopreneur & SMB owner's feelings of isolation while using Quickbooks

Showcased how a hyper-realistic AI avatar eases financial management and isolation for solopreneurs, with research insights shaping executive decisions on launching the feature.

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Visualizing Climate Connectivity for Government Policies & Land Use management.
3 min read

Visualizing Climate Connectivity for Government Policies & Land Use management.

Partnered with First Nations and Tribes as end users to help create a satellite-powered tool that helps reduce climate change impacts on Earth. www.terradapt.com

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Optimizing Sales Intelligence – AI-Powered CRM Transformation
3 min read

Optimizing Sales Intelligence – AI-Powered CRM Transformation

UX research guided the design of an AI tool that streamlined CRM workflows—boosting sales team adoption from 12% to 96% MoM, accelerating product-line revenue, and giving leadership real-time visibility into pipelines.

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Informing Unstructured Data Processing in BigQuery ML
2 min read

Informing Unstructured Data Processing in BigQuery ML

UX research insights informed Google leadership’s decision to enable unstructured data storage present today within GCP object storage.

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Expanding User Acquisition Through Data-Driven Insights
2 min read

Expanding User Acquisition Through Data-Driven Insights

Led UX research on an internal Google analytics tool, uncovering adoption barriers and driving improvements that unlocked new employee usage.

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Enhancing Adoption of a No-Code Cohort Analysis Tool
1 min read

Enhancing Adoption of a No-Code Cohort Analysis Tool

Led UX research across the product life cycle of a no-code cohort analysis tool for non-analysts at Google leading to a successful launch .

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Redesigning Android Widgets for Usability & Personalization
3 min read

Redesigning Android Widgets for Usability & Personalization

Research study that informed the design of new widgets—combining sleek, user-centric design with improved functionality.

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1

Strategic

'What to build?"

2

Tactical

"How to build it?"

3

Evaluative

"Did we succeed?"

Testimonials

 ...Sonia has also ensured that the findings from her research have a direct impact on product features. She's presented effectively to the whole team, but also worked closely with specialists to implement changes based on insights from research. Thank you so much Sonia, you've been a great partner and team member! 

Samuel Payne: Head of Creative & Content at Google

 Sonia is an awesome team member equipped with curiosity, resilience and a “get things done” attitude. 

Fatimah Richmond: Sr. UXR Strategist | Google | Strategic Research Programs

 While I managed Sonia she led research on some of the most technically complex projects that there are at Google. These projects had target users that included software engineer, data scientists, as well as other specialized functions and required solving for deeply nuanced needs. Sonia did a great job not only planning & conducting this research but finding ways to incorporate herself into a cross-functional team in which many members did not have previous experience working with user researchers at all. 

Max (Maor) Roytman: Staff UX Researcher Google

 During our time at ServiceNow, Sonia impressed me with her commitment to improving our internal tools for the sales team. I valued her creativity in designing customer surveys and conducting insightful interviews, as her clear presentations have contributed significantly to our success. Sonia is a talented researcher and a wonderful person who fosters collaboration within the team. Her passion for customer advocacy is evident as she connects data to key themes that impact customers and the business. 

Julie Roberts Elliott: Sr. UX Researcher

 I had the privilege of working alongside Sonia Bhatia at ServiceNow on tools designed for Go-To-Market teams, and I can confidently say she is one of the most skilled and thoughtful UX researchers I've had the pleasure to collaborate with. Sonia is the perfect blend of analytical rigor, practical problem-solving, and prudent decision-making. 

Nathan Lindsey: Sr. UX Researcher . Meta

 I had the pleasure of working alongside Sonia and was continually impressed by her ability to uncover meaningful user insights that drove impactful design decisions. Beyond her exceptional research skills, Sonia is a fantastic teammate—approachable, supportive, and highly collaborative. She always made time to help others, share her expertise, and foster a positive and productive team environment! 

Daniel Luis Arrañaga: Mix Methods UX Researcher | Crafting data-driven user experiences | B2B Enterprise UX/AI
  

Contact

  • San Francisco, CA, United States

www.linkedin.com/in/soniabhatia